Clik here to view.
Social Media Image Sizes Guide (Updated 2023)
Every day, millions of users log in to social media to connect with family, friends, and businesses they care about. There’s a tremendous opportunity for you to grow your small businesses, nonprofit,...
View ArticleClik here to view.
9 Successful Women Entrepreneurs Share Their Best Business Advice for Women
There are over 12.9 million women-owned businesses in the United States, and 9 of them were gracious enough to contribute to this collection of the best business advice for women. And that number is...
View ArticleHow Customer Purchases Can Inspire Your Marketing
Your customers are telling you a lot about how you should communicate with them just by when and how they buy. When do you reach out to your customers? During special promotions and sales, of course,...
View ArticleClik here to view.
A Small Business Guide to SMS Marketing
Text messages are a part of everyday life. We use them throughout our day, every day, to communicate with one another while we’re apart. And while we all use text messages in our private lives, most...
View ArticleClik here to view.
How to Choose the Right Colors and Fonts for Your Emails
When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going...
View ArticleClik here to view.
Halloween Fundraising Ideas for Your Nonprofit
Many nonprofit organizations need to fundraise constantly, and yours is probably no different. You likely do at least one big push for donations at the end of the year, corresponding with local...
View ArticleClik here to view.
7 Ways to Add Holiday Value Without Offering a Discount
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer something of value to...
View ArticleTypes of Marketing Automation
When it comes to types of marketing automation, both internal and external tactics are necessary for running a successful business. Learn more about these two types of marketing automation and why...
View ArticleAdvantages and Disadvantages of Waterfall Marketing
If you’re not yet familiar with the term waterfall marketing, it’s no surprise. There are countless marketing strategies and project management philosophies out there and it can be hard to keep up...
View ArticleClik here to view.
5 Ways to Effectively Measure Marketing Attribution
Marketing initiatives are complex and never perfect. Some efforts will effectively keep leads in the funnel and drive conversions, while others might not move the needle at all (or even worse, may...
View ArticleHow to Stand Out on Social Media
Separating yourself from the pack and knowing exactly how to make your business stand out on social media can be daunting, particularly if you’re a newer business or a small business with limited...
View ArticleBest Sales Prospecting Methods to Use
When you think of sales prospecting, the first thing that pops into your head may be searching for gold. And while we’re not operating in the Old West, the way miners went out seeking gold is actually...
View ArticleClik here to view.
15 Last-Minute Holiday Email Marketing Ideas
Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. There always seems to be a moment when you’re scrambling for some last-minute holiday...
View ArticleClik here to view.
5 of the Best Tools to Build Your Email List Online
You know how to build your email list in-store. You’ve even gotten pretty good at collecting contacts during events, with tools like QR code scan-to-joins and Constant Contact’s text-to-join feature....
View ArticleClik here to view.
2023 Email Marketing Statistics: Facts, Trends & Figures
For decades, email marketing has been among the best ways for businesses to get the word out, with easily understood success metrics and a high return on investment. Whether you have just a handful of...
View ArticleClik here to view.
What is Marketing Automation?
Marketing automation increases sales productivity by 14.5% and reduces overhead by 12.2%. But what is marketing automation? Marketing Automation Definition Marketing automation refers to software...
View ArticleClik here to view.
What is the Marketing Cycle?
What do people really mean when they talk about the marketing cycle? The main goal of most marketing strategies is to get more people through the sales funnel with the hope that they will ultimately...
View ArticleClik here to view.
How to Calculate and Improve Revenue Growth
It seems like there are a ton of metrics to track when trying to improve and increase revenue for your small business. Should you focus on sales? Marketing results? Customer satisfaction and...
View Article8 Marketing Challenges for Small Businesses
It’s no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of “I could never do that” statements from friends and family....
View ArticleClik here to view.
How to Choose the Best Marketing Automation Platform
With today’s constantly evolving digital marketing landscape, savvy business owners know that they must be able to embrace change and adapt quickly. But the danger of always prioritizing rapid-fire...
View ArticleClik here to view.
Top 10 Marketing Tips for 2023
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that change so quickly it’s challenging to keep up with the best practices. Here...
View ArticleClik here to view.
Top Digital Marketing Terms
Algorithms. Automation. Artificial Intelligence. It may sound like science fiction, but it’s just another day in the digital marketing space. Working within a landscape that is always flush with new...
View ArticleClik here to view.
Balancing Business Needs With Customer and Employee Needs
As a business owner, it can feel like you’re constantly being pulled in a million different directions when it comes to balancing your customer and business needs. The fact is, there’s a lot that...
View ArticleClik here to view.
How to Make a Sales Pitch Powerful
Today’s digital landscape has gifted modern marketers with the ability to make a sales pitch more powerful than ever before by offering up seemingly endless avenues for reaching their target...
View ArticleClik here to view.
Understanding Click Funnels vs. Sales Funnels
To create an effective sales strategy, you’ll want to get to know your customer journey inside and out — from Top-of-funnel, Middle-of-funnel, and Bottom-of-funnel (also known as ToFu BoFu MoFu)....
View ArticleHow to Measure Landing Page Success
Landing pages are a critical element of marketing automation, but do you know how to measure landing page success? Landing pages give you the chance to control the message your prospects receive when...
View ArticleOmnichannel Marketing Automation Strategy: What It Is and How It Works
Omnichannel marketing automation is a term that seems to be popping up everywhere these days. But with all the industry jargon floating around, you may find yourself wondering exactly what it means....
View ArticleClik here to view.
The Ultimate Guide to Event Marketing
It’s safe to say that everyone loves a good shindig. Humans are social creatures. We love to party, gather together, mingle, and meet and greet — even if it’s just for a short while. Hosting...
View ArticleClik here to view.
2024 Online Marketing Calendar: Template and Marketing Holidays
When it comes to marketing your business or organization online, planning ahead can often make the difference between a good year and a tough one. And while we all know how important it is to plan...
View ArticleClik here to view.
What Is Email Marketing?
Since the invention of electronic mail (commonly known as email), people have been using the technology to send and receive important information from colleagues, humorous chain mail, and personal...
View Article
